01 · Brand & Product

Ripcord
Overhaul

Built a new product line and brand from the ground up, defining how it shows up from product through execution.

Before and After Brand Standards Packaging
Complete
Rebuild & Rebrand
6
New Products Launched
All
Touchpoints Reset
02 · Product Execution

Product to
Market

Started in marketing, then led the product through to execution.

NPD
Full Ownership
Disruptive
Market Penetration
Captured
Competitor Share
— Campaign Work
Bowtech
The category had a playbook. I ditched it.
Built to Disrupt — Hard to Ignore.
03 · Entertainment

Hollywood
Placements

Three iconic productions. Multiple brand exposures.

The Walking Dead American Sniper Last Man Standing
300M+
Total Viewers
#1
War Film Box Office
3
Major Productions
04 · Consumer Database

1M+
Consumers

Most brands have a list. I built intelligence.

Co-produced with Cheetah Digital · For portfolio use only

BUILD
Built with intent, not just reach.
ACTIVATE
Knowledge built in. Performance built out.
WIN
Retail shut down. Revenue turned up.
10M+
Consumer Touchpoints
5×
Ad Performance
30%
Consumer Growth