Brand · Marketing · Product

Jeff Suiter

I know how to build, not just lead — brand storytelling, marketing strategy, product execution, revenue results.

1M+
Consumer Database
20+
Years in the Outdoors
10
Brands Led
3
Company Exits
Featured in
The Walking Dead American Sniper Last Man Standing
Field & Stream
Digiday Ad Age
What Sets Me Apart

The Work
Behind
The Results

Most leaders talk strategy.

I've placed brands in cultural moments seen by over 300 million people, built a 1M+ consumer platform, and turned owned data into a revenue engine.

I build and lead systems where teams align brand, product, and execution to drive demand and revenue.

Entertainment

Hollywood Brand Placements

Product integration across major productions including The Walking Dead, American Sniper, and Last Man Standing.

Data Strategy

1M+ Consumer Database

Built a consumer intelligence platform connecting product, marketing, and channel activation, establishing a core operating asset driving demand, retention, and revenue.

Impact

Chris Kyle Bow Program

In partnership with the Frog Foundation: CK001 to his wife, CK002 auctioned for $12,000, per-unit contributions on every bow sold, and CK006 delivered to SEAL Team 6.

Sneak Peek

The Work

Total Overhaul

Product Execution

Entertainment

Data → Growth
View Full Portfolio →

25 Years

The result of brand, product, and marketing aligned.

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About

Built for
Lean.
Built to
Lead.

20+ years building premium brands, owning product development, and driving revenue across the portfolio.

Led through multiple ownership transitions and lean teams — with one focus — growth.

25%
Revenue Growth
20%
Sell-Through Gain
150+
Products Launched
4
Ownership Groups
14x
Consecutive
Readers' Choice Award
Awards
Field & Stream · Outdoor Life · ATA
AI
Integration & Implementation
Member
ATA Board of Directors
Experience

Career
Arc

20+ years. 10 brands. Bigger portfolio, stronger revenue.

2023 — 2026
Pure Archery Group — Bowtech · Diamond · Excalibur · Black Gold · Ripcord · Tight Spot
Sr. Director, Product & Customer Experience
P&L ownership across seven brands. Led product innovation, R&D, and full development pipeline. Built company's first NPD process. Elected to ATA Board of Directors.
P&L Product Strategy 10 Brands AI Systems
2016 — 2023
Pure Archery Group
Director of Marketing
Built 1M+ consumer platform. Led brand expansion through entertainment placements. Redirected demand during COVID through direct-to-dealer activation. Drove 25% revenue growth.
Brand Strategy Data Entertainment 25% Growth
2015 — 2017
Bowtech Brands Concurrent
National Account Manager
Private-label programs with Bass Pro Shops and Cabela's generated $1M+ in incremental revenue. Negotiated shelf placement and seasonal replenishment terms with the two largest outdoor retailers in the country.
Bass Pro Shops Cabela's $1M+ Revenue National Accounts
2007 — 2016
Bowtech Brands
Brand, Creative, Product & Media Leadership
Built the brand foundation across creative direction, media buying, and product marketing. Led TV contracts, ambassador programs, and early commercial concepting.
Creative Direction Product Marketing Media Ambassadors
Get in Touch

Let's
Talk.

Building a brand, product, or growth engine in the outdoor, sporting goods, or consumer space? Let's connect.

Email jeff@jeffsuiter.com
LinkedIn linkedin.com/in/jeff-suiter
Location Bend, Oregon — Remote